Owner
Seth Eastman
I’m Seth. I was born and raised in Midlothian, and today my wife, Laura, and I are raising our two girls in the same community I grew up in. Richmond has been “the River City” for as long as I can remember, so when it came time to name a company, the name picked itself.
Laura is a nurse practitioner, so health and what goes into our bodies come up a lot in our house, right down to the water from our kitchen tap. That curiosity helped inspire River City, and it still guides how we do business. We start with the water quality report published by your county or city, explain what it actually tells us, and help you decide what makes sense for your home. No guesswork, no sales pitch.
None of this is new to me. I’ve spent more than 20 years in sales, including 14 years selling medical equipment, and in that world the sale is only the beginning. The equipment has to be installed right, the people using it need to understand it, and when something isn’t right, someone has to pick up the phone. I’ve been that person for a long time, working side by side with the technicians who install and service the equipment. I’ve also built multiple homes and hired more contractors than I can count, so I know what it’s like to wait on a callback that never comes.
That’s why River City works the way it does. Our prices are on the website. There’s no commissioned salesperson and no drawn-out presentation at your kitchen table. My years in sales have taught me that the best way to earn someone’s business is to give them straight answers and let them decide.
River City is my company, and I stand behind every installation. Each one is done under the direction of Jake, a licensed Master Plumber with over 30 years of plumbing experience.
